ITS Training and Marketing Plan for ETD Implementation

We will phase in training and education for the ETD project.

No major publicity will take place before April 15.

With current ITS resources, we can:

• Link to the ETD pages from ITS Training and Education
• Ensure that a search from www.unc.edu will retrieve appropriate documents (including a link to the ETD Web site)
• Ensure that a search from help.unc.edu will retrieve appropriate documents (including a link to the ETD Web site)
• Help investigate documentation and training at other campuses to determine if we can re-use or adopt with modifications
• Help develop or modify documentation
• Ensure that the IT Response Center (962-HELP) has a procedure to follow if contacted with questions.

With anticipated staffing/budgetary increases in the ITS Training and Education group (no known date), we can:

• Work with Graduate School staff to develop and publicize one or more workshops to guide students through the use of the ETD templates
• Work with others (libraries, in particular) to develop one or more workshops to teach the campus community how to search the ETD databases
• Refine and expand the documentation, as needed
• Incorporate marketing of the ETD with other ITS training and education activities (see below)
• Contribute to the ongoing expansion/maintenance of the FAQ
• Develop other learning opportunities (in addition to face-to-face workshops) to teach the use of the templates and ETD database searching (eg. Online tutorials)

Marketing Activities

With current ITS resources and plans:

• Help Graduate School staff develop information to hand to students turning in theses and dissertations to the Graduate School this spring and summer to ask if they are willing to submit them electronically
• UNC home page feature. (Can only be there for 1-3 days, depending on how many other features have requested presence.)
• Web site links: ITS Training and Education and others
• Article in Daily Tar Heel (They choose editorial content.)
• Article in University Gazette
• Mass mailing to graduate and professional students and faculty (Will need to decide on some finer points such as whether or not to send to visiting students, continuing and/or new students, etc.)
• Posters (designed by ITS Communications) mailed to deans, directors, department heads (to convince faculty to accept ETDs
• Offer by committee members to attend departmental faculty meetings
• Presentation to Faculty Council
• Presentation to GPSF meeting
• Submit to OASIS newsletter (new); other departmental newsletters
• Submit to departmental and school student newsletters
• Contact departmental librarians (they work closely with their faculty and graduate students)
• Publicize to schools or programs that don't go through the Graduate School
• Consider how to contact dissertation chairs specifically
• Develop very short, simple information (online guide/simulation, brochure) for faculty that will explain how the submission process works so that faculty know what their students will be doing

Created 11 January 2005, evans@unc.edu
Modified 18 January 2005 based on notes from Graduate School Administrative Board meeting, evans@unc.edu
Modified 3 February 2005